Indian television channels, for example, Star Plus, Colors, Zee TV, Sony TV, and Star Utsav are very famous in Nepal. Except for news, Nepalese audience prefers Indian channels for entertainment.
Kulfi Kumar Bajewala, Yeh Ristey Kya Kahlata Hai along with the Kapil Sharma Show are some of the most popular entertainment shows preferred by Nepalese audience.
Internet and Digital Television Coordination Committee and Nepal Cable Television Organization closed the distribution of foreign channels, broadcasting advertisements for 24 hours starting 3 PM on Monday which ended on 3 PM Tuesday.
If implemented, the Advertisement (Regulation) Bill, registered in Parliament by the KP Oli government, will limit foreign television channels, mostly Indian channels, from broadcasting advertisements if implemented.
Indian broadcasters have already declared that they cannot provide a clean feed to Nepal as it is financially and technically not viable.
The cable providers have argued that the proposed policy will cause a severe drop off their income as foreign television channels will never be available for distribution.